F150 Owns Work: Best-in-Class Capability, Sales Leader Across Vocations

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  • Ford’s resonant “We Own Work”campaign now launches across the F-Series lineup to encompass the F-150 half-ton pickup truck, reinforcing dominant Ford market share across a diverse group of industries ““ both commercial and municipal
  • For 2013, Ford F-150 earns best-in-class towing for standard V6 engine models, adding to top performance for EcoBoost® and V8 models
  • Ford F-150 models equipped with groundbreaking 3.5-liter EcoBoost engine recently crested the 200,000 milestone in sales
  • An Oklahoma oil man has put more than 87,000 trouble-free miles on his EcoBoost-powered F-150 in only 17 months; using the truck for work and family recreation, he has accumulated more than 5,100 miles per month to go further

DALLAS”” Like its larger F-Series Super Duty sibling, the Ford F-150 pickup is the market sales leader across a variety of commercial, industrial and municipal vocations.

To tell the F-150 story, Ford is extending its “We Own Work” campaign across the F-Series lineup, inviting social engagement by providing an online forum for hard-working, hard-playing owners to share their F-150 stories and recognize their collective contributions.

“We Own Work” starts with an online manifesto, which will be followed by a cadence of vignettes, providing an up-close and personal look at F-150 owners using their trucks for tough-task business and pleasure that invariably involves more work for the vehicle.

“”˜We Own Work’ is a direct reflection of Ford F-Series leadership across tough jobs in a variety of industries demanding strength and durability,” says Doug Scott, Ford Truck Group Marketing manager. “Both Super Duty and F-150 have dominant positions in their respective segments across industries where dependability and durability is core to getting the jobs done.”

From heavy construction to road maintenance, Ford F-150 holds a dominant market share position against its light-duty competitors, according to R.L. Polk data.

For example, F-150 leads in a variety of fields, including:

  • 62 percent market share in road and highway maintenance
  • 68 percent share in hazardous materials work
  • 67 percent share in the oil pipeline industry

“For F-150, we tend to see a higher mix of personal use than with Super Duty,” Scott says. “But to the truck, there is no difference between towing a trailer full of environmental conservation equipment or a pontoon boat. It’s all work, and Ford holds an equity stake in getting the job done, whether the end result is work or play.”



Best-in-class V6 towing
The Ford F-150 pickup equipped with the standard 3.7-liter V6 engine has the highest towing capacity among competitive models. F-150 can tow a 6,700-pound trailer, besting the 2013 Ram 1500 3.6-liter V6 by 200 pounds and the Chevrolet Silverado 4.3-liter V6 model by 1,300 pounds.

The Ford F-150 with 3.7-liter V6 engine beats the Toyota Tundra’s standard 4.0-liter V6 model by an additional 1,800 pounds. The Nissan Titan offers no comparable V6 variant.

F-150 owns the maximum towing capacity honor too. Both the 3.5-liter EcoBoost® and 6.2-liter V8 are rated to tow up to best-in-class 11,300 pounds.



EcoBoost: 200,000 turbocharged sales and climbing
In August, sales of the Ford F-150 pickup equipped with the advanced 3.5-liter EcoBoost engine crested 200,000 units since sales began in February 2011. Ford’s patented EcoBoost engine delivers an unmatched combination of best-in-class towing and payload, torque and fuel economy.

One of those 200,000 EcoBoost-powered F-150 pickups ““ a four-door SuperCrew ““ was purchased by an oil field service contractor named James Tapp. Crisscrossing Oklahoma maintaining oil pumping machinery in the field, Tapp has put more than 87,000 trouble-free miles on his F-150 in just 17 months.

Averaging more than 5,100 miles per month, Tapp rarely shuts off his truck unless it is parked in his garage at home.

“During business hours, I literally live and work in my truck,” Tapp says. “When the truck isn’t hauling me out to some remote oil rig needing service, it’s idling nearby. When it isn’t working, it gets used to haul my family.”

This Ford F-150 with EcoBoost power is Tapp’s fourth brand-new Ford pickup, although his current truck most recently replaced a Ram.

The “We Own Work” program will continue to feature F-150 owners like Tapp, who are using their EcoBoost-powered trucks hard for work and play, enjoying the performance, efficiency and durability this advanced engine provides.

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