Public Perception is Aluminum’s Biggest Enemy
Recently, Chevrolet put out a few hit pieces against using aluminum as comprehensively as Ford does, highlighting the biggest issue aluminum has had since Ford said they were going to use it; public perception.
Diecast cars have been around for ages. And they’ve gone from children’s play things, to collectors items and things that sit on the desks of everyone in the automotive industry. I myself have three of them currently sitting on my desk as I write this.
Earlier this year, I had an opportunity to test-drive the 2015 Ford F-150 at the official press launch in San Antonio. After spending most of the day in the fantastic 2.7L EcoBoost, I jumped into a Lariat with the 3.5L EcoBoost. I’ve driven several EcoBoost-equipped F-150s in the past, and this one sounded different.
When Ford introduced North America to the once Euro-only Transit Connect, they knew that it would have to be available for customers who had mobility needs. Thanks to Ford’s Mobility Motoring Reimbursement Program, the Transit Connect has become the choice of retail customers with those needs. Has that turned into gains for 2014? Ford says […] More »
Check out this insane Kickstarter campaign for what has to be the coolest cooler ever! Really, it makes all other competitors look obsolete – just like Ford trucks do. The super cooler is called the “Coolest” and it is sure to become the must have product for many Ford enthusiasts. Watch the video of the […] More »