Category: 2010 News

Purple Ice New and Improved Inside and Out

Purple Ice New and Improved Inside and Out Porter, TX (October 11, 2010) ““ Royal Purple has released a new, more advanced formulation of their radiator coolant additive Purple Ice. Purple Ice reduces engine heat by reducing the surface tension of the radiator fluids for improved heat transfer. It helps prevent the formation of scale deposits […] More »

  Comments | By - October 20, 2010


Ford Motor Company is launching the most fuel-efficient full-size pickup of any manufacturer – the all-new 3.7-liter V6 engine in the 2011 F-150. It is projected to deliver best-in-class 23 mpg highway, pending EPA certification. Content provided by

  Comments | By - October 13, 2010

Off Road Race for the Cure Ready to Roll

Check out the video release from Royal Purple here. Porter, Texas (September 10, 2010)–Nothing is better than competitive racers leaving it all out on the track. Then to add another component to the excitement of the race, it is an all female event that supports breast cancer research. In its fifth year, race organizers are […] More »

  Comments | By - September 12, 2010

F 150 SVT Raptor Offers Personalization Options

A new optional hood graphic, which was inspired by older off-road racing Ford Broncos, adds a personalized and functional touch to the 2011 F-150 SVT Raptor. Besides offering renowned capability and power, the Ford F-150 SVT Raptor also provides an extra dose of personalization with two graphic choices for 2011, both rooted in the realm […] More »

  Comments | By - September 11, 2010

Superchips Racing Release New XS Diesel Tuners

FOR IMMEDIATE RELEASE: Contact: Vinny Russo Schiefer Public Relations (407) 637-5056 Sanford, FL ““ Superchips proudly announces the release of the all-new Mileage XS Diesel Tuners for Ford, GM and Dodge diesel trucks (part nos. 1851, 2851 & 3851). The Mileage XS tuners, MSRP $299.99, are engineered exclusively for fuel savings in full size […] More »

  Comments | By - September 1, 2010

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