AMY MARENTIC: ENGINEER-TURNED-PRODUCT STRATEGIST HELPED NEW FORD EXPLORER TO RAISE SUV BAR

AMY MARENTIC: ENGINEER-TURNED-PRODUCT STRATEGIST HELPED NEW FORD EXPLORER TO RAISE SUV BAR


Amy Marentic, Marketing Manager
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Ford Group Marketing Manager Amy Marentic saw the new Explorer as a chance for lightning to strike twice.
 
“Having just come off the successful launch of the reinvigorated and reengineered Taurus, our team saw the opportunity to reinvent the iconic Ford Explorer,” Marentic said. “Just as the new Taurus has taken the full-size sedan market by storm, we see strong demand for a medium-size SUV that combines luxury, technology, capability and fuel economy. Families – like mine, for example – that seek experience and adventure will appreciate the new Explorer for the empowerment it enables and the fuel economy it delivers.”
 
Trained as an aerospace engineer, Marentic aimed to be an astronaut. During her senior year at the University of Michigan, she realized that an automotive career could provide years of exhilaration, compared with a brief ride in space she might never achieve. She holds both a bachelor’s degree in aerospace engineering and a master’s degree in industrial and manufacturing engineering.
 
Before joining Ford in 1992, Marentic worked as a product design engineer for Prince Corporation, a top-tier automotive industry supplier.
 
Marentic’s wide-ranging automotive industry portfolio has encompassed engineering, product planning, business strategy development and regional field sales management roles.
 
At the center of each of her career experiences, you’ll find the cumulative voice of Ford customers as a key influence.
 
“Each of the roles in which I’ve served at Ford has provided me with an even deeper understanding of what our customers want and value in a vehicle,” Marentic said. “When we spoke with existing Explorer owners, they were very specific and outspoken about their desires. They want all the capabilities and empowerment they’ve come to expect of Explorer, with luxury levels of technology and convenience, great looks inside and out, with significantly improved fuel economy. We’re confident the new 2011 Explorer will raise the SUV bar.”
 
Her engineering experience and customer insights, combined with a passion for supporting decisions with quantitative data, have given Marentic the necessary skills to rally a team around reinvigorating both a car, the 2010 Taurus, and an SUV, the 2011 Explorer.
 
Personal Insights and Fun Facts
  • Growing up in western Michigan, Amy’s first car was a 1977 Mustang
  • During college, Amy aspired to be an astronaut
  • Amy is married, with three active children
  • Amy was a contributing author on the 2007 book, “Boom: Marketing to the Ultimate Power Consumer – The Baby Boomer Woman”
 
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 176,000 employees and about 80 plants worldwide, the company’s automotive brands include Ford, Lincoln andMercury, production of which has been announced by the company to be ending in the fourth quarter of 2010
, and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
 
July 26, 2010
 

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