2011 Super Duty Gets Put to Work by the most Hard-Nosed Customers

In unprecedented customer field work evaluations, Ford gave commercial businesses around the country pre-production models of the all-new 2011 Ford Super Duty months before the truck goes on sale. The initial results will be posted this week on www.fordvehicles.com/2011superduty under “Field Work.”

To test the trucks in extreme real world conditions, select customers put the new 2011 Super Duty F-250, F-350, F-450 and F-550 to work immediately in the humid swamps of Florida, in the sub-zero wintry conditions of Wyoming and in the dusty, dry areas of Texas construction sites and ranches.

“As soon as we got this truck, we slapped a 22,000 pound trailer on it and headed for the field,” says one Wyoming-based Well Cementing Supervisor in the one of the webisodes. “Ford asked us to work this truck hard, and we’re working this truck hard.”

The evaluation trucks are all equipped with the new 6.7-liter Power Stroke® V-8 turbocharged diesel engine and the 6R140 heavy-duty TorqShift® six-speed automatic transmission.

Ford engineers are using advanced telematics technology to retrieve daily performance data from each truck for further analysis. These data are being posted and continually updated online, allowing the public unprecedented access to the performance of the next generation of the best-selling truck in America for 33 years.

Here’s a sample of what the customers had to say:

“The truck sat in negative weather for several hours then started right up with no issues.”

“A group of us were standing around the truck, maybe 10 feet away. A guy told me I left my lights on, and I said the truck is still running. He couldn’t believe how quiet it was.”

“I was towing a trailer 311 miles and had to keep checking in mirror to see if the trailer was still there.”

Chris Brewer, chief engineer of 2011 Super Duty, said the early feedback from these extreme customers confirms the importance of the testing regimen his team has been conducting.

“We’ve tested this truck in every situation imaginable throughout of development process, but nothing can replace these real world scenarios,” said Brewer. “The initial feedback we’re getting is very encouraging ““ especially on fuel economy.”

“We’ve never undertaken something this ambitious in the testing of one of our trucks. Sharing pre-production units with customers that do the toughest jobs and showing their unfiltered results underscore the confidence we have in this truck,” said Doug Scott, Ford Truck marketing manager. “We want everyone to see what goes into the development of the 2011 Ford Super Duty.”

The 2011 Super Duty goes on sale this spring. Meanwhile, 2010 Super Duty ““ the segment leader in towing with over 24,000-pound capability ““ continues to dominate the heavy-duty pickup market with 45 percent of the segment in 2009, up over two percentage points over the previous year.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

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