2011 FORD SUPER DUTY EXPECTED TO IMPROVE COMMERCIAL PRODUCTIVITY

  • The all-new 2011 Ford Super Duty delivers even more
    productivity for commercial and fleet customers with significantly
    improved horsepower and torque as well as class-leading fuel economy
    from both the all-new diesel and gasoline engines along with Super
    Duty’s best-in-class towing and payload capability
  • A full
    suite of technologies, including Ford Work Solutionsâ„¢ and SYNC®
    voice-activated communications, make it easier for fleet owners to
    manage their vehicles and businesses
  • New diesel engine is
    compatible with biodiesel up to B20 while the new gasoline engine can
    run on regular-grade gasoline, E85 ethanol or any blend in between,
    providing a wide array of fueling options for operators of either engine
  • All-new
    6R140 heavy-duty TorqShift® six-speed transmission manages the improved
    power and torque with its SelectShift Automaticâ„¢ feature and includes
    upgrades to reduce cost of ownership; available Live Drive PTO (Power
    Take Off) extends diesel capability

DALLAS, Sept. 24, 2009 ““ When choosing a work truck, commercial and
fleet operators demand the best. The all-new 2011 Ford F-Series Super
Duty delivers, with significantly improved torque and horsepower as
well as class-leading fuel economy from both the new 6.7-liter diesel
and 6.2-liter gasoline engines that build on the line’s heritage of
best-in-class towing and payload.

“Having the most capability means a customer doesn’t have to
marginalize any segment while he tries to maintain and build his
business,” said Jim Michon, truck fleet marketing manager. “Our
customers expect the leadership capability that our trucks deliver and,
with the 2011 Super Duty, they’ll also gain a significant improvement
in fuel economy. It’s a win-win situation for commercial and fleet
owners.”

The next-generation Super Duty builds on its legacy of capability, reliability, durability and dependability.

“Our customers can’t have their truck “˜call in sick,’” Michon said.
“The Super Duty truck is their lifeblood. They need it out there every
day.”

The 2011 Ford Super Duty line, which includes pickup trucks (F-250
through F-450) and chassis cabs (F-350 through F-550), is well
positioned to address the needs of commercial and fleet customers in
several ways.

Lowering the cost of ownership
Both the new 6.7-liter Power Stroke V-8 turbocharged diesel and new
6.2-liter gasoline powertrains will deliver significantly improved fuel
economy while also maintaining Super Duty’s best-in-class towing and
payload. The architecture of both engines has been optimized for
efficiency, as has the new TorqShift heavy-duty six-speed transmission.

The transmission’s fluid change interval also has been extended, in
part due to a dual filter that provides fine filtration and large
capacity in a single package. The dual filter also eliminates the need
for a spin-on external filter.

The new 6.7-liter diesel’s architecture reduces down time during
service work, which helps get vehicles back on the road faster. During
service on the turbocharger, for example, the body/cab does not require
removal, reducing labor time. Service time on the EGR (exhaust gas
recirculation) cooler and high-pressure fuel pump also is expected to
be markedly reduced because of the new layout. The new spin-on oil
filter makes that servicing easier as well.

The new Power Stroke, featuring Tow Haul Mode with the integrated
engine exhaust brake, helps improve driver confidence with large loads
and prolong brake pad life.

Bottom line: Super Duty is the “and” solution, providing both capability and low cost of ownership that customers truly appreciate in a challenging economic environment.

New-to-segment Live Drive PTO (Power Take Off) adds capability
One of the functional improvements with the new transmission is the
addition of segment-first Live Drive PTO (Power Take Off) capability.
On 2011 Super Duty diesels with the PTO prep option, the PTO output
gear is linked through the torque converter to the engine crankshaft.
This allows the transmission to power auxiliary equipment such as
snowplows, aerial lifts, tow truck lifts, cement mixers or dump trucks.
The power is available any time the engine is running.

Pioneered on agricultural applications, the Live Drive feature is
particularly useful when mobile PTO function is required during
start-stop operations, such as salt spreading, cement pouring or snow
plowing. “A fully functional Live Drive mobile PTO will allow Super
Duty customers to take full advantage of the equipment on their
trucks,” said Al Bruck, powertrain operations manager.

Flexible fueling options
The new diesel engine is compatible with biodiesel up to B20. Likewise,
the new 6.2-liter V-8 gasoline FFV-capable engine can run on E85
ethanol.

“For some of our fleet customers, having the option and flexibility
of using biofuels is extremely important,” said Todd Kaufman, F-Series
chassis cab marketing manager, noting the lower emissions biofuels
offer.

Carryover gasoline engine
The proven 6.8-liter V-10 gasoline engine remains in the lineup for
F-450 and F-550 chassis cab customers interested in upfitting bodies
and boxes to the chassis. The five-speed TorqShift automatic
transmission remains as well.

“A lot of F-450 and F-550 commercial customers have built their
businesses around our truck with that configuration, so it’s important
we retain that,” said Kaufman.

Variety of trim levels
The F-Series Super Duty offers a variety of trim levels ““ XL, XL Décor,
XLT, Lariat and King Ranch® ““ to suit each customer. Some
owner/operators, for example, opt for the King Ranch trim level, which
includes Chaparral Leather seats, to help complete their “office.” In
each level, customers will find more comfortable seats based off those
in the current F-150.

Technology to help your business
Available Ford Work Solutions is one of many technologies that can help
owners manage their business from the work site. Ford Work Solutions
delivers four innovative features:

  • An in-dash computer developed with Magneti Marelli and
    powered by Microsoft Auto that provides full high-speed Internet access
    via Sprint Mobile Broadband Network and navigation by Garmin. It’s the
    first broadband-capable in-dash computer in production.  This system
    allows customers to print invoices, check inventories and access
    documents stored on their home or office computer networks ““ right on
    the job site.
  • Tool Linkâ„¢, a Radio-Frequency
    Identification (RFID) asset tracking system developed in association
    with DEWALT, the industry leader in professional power tools, and
    ThingMagic, the industry expert on embedded RFID technology. This
    enables customers to maintain a detailed real-time inventory of tools
    or equipment stored in the pickup box.
  • Crew Chiefâ„¢, a
    fleet telematics and diagnostics system, which allows small fleet
    owners to efficiently manage their vehicles, quickly dispatch workers
    to job sites and keep detailed vehicle maintenance records.
  • Cable
    Lock security system, developed in association with Master Lock®, the
    industry-leading lock manufacturer, discourages theft of expensive
    tools too large to fit in the cab.

“Ford Work Solutions is a real game-changer,” said Kaufman. “It
provides another way for the owner to improve the productivity of his
Super Duty “˜tool’ by increasing access and onboard capability.
Paperwork ““ including billing, quotes and work orders ““ can be
accessed, modified and printed right there in the truck. He doesn’t
have to wait until he gets back to the office or back home to do it.”

SYNC®, Ford’s industry-first, voice-activated hands-free
communications and entertainment system, leverages industry-leading
voice-recognition software, integrated GPS technology and a customer’s
Bluetooth®-capable mobile phone. SYNC’s new application, Traffic,
Directions & Information, provides simple hands-free access to
personalized traffic reports, precise turn-by-turn driving directions
and up-to-date information including business listings, news, sports
and weather.

As with all Ford products, customer feedback played a vital role in
developing the all-new 2011 Super Duty, especially with commercial
customers.

“We’ve had our key fleet customers involved every step of the way as
we’ve developed the new 2011 Super Duty,” Michon said. “Their valuable
input has been reflected in the new truck, from the major features such
as B20 capability to more minor, but still important, items such as
driver manual lumbar on the vinyl seat. Thanks to the input of our
customers, and the strong capability and focus of our engineering,
design and manufacturing teams, the new 2011 Super Duty achieves a
whole new level of capability.”

Come check out the discussion on the new Super Duty!

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