2011 FORD FIESTA ON LATE-NIGHT STAGE TO CELEBRATE CINCO DE MAYO WITH ABC’S ‘JIMMY KIMMEL LIVE!’

2011 FORD FIESTA ON LATE-NIGHT STAGE TO CELEBRATE CINCO DE MAYO WITH ABC’S ‘JIMMY KIMMEL LIVE!’


The 2011 Ford Fiesta appears on ABC’s "Jimmy Kimmel Live!" to celebrate Cinco de Mayo.
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  • Ford and ABC’s "Jimmy Kimmel Live!" are teaming up tonight to celebrate Cinco de Mayo with the all-new 2011 Ford Fiesta
  • Tune in to watch Guillermo, the show’s parking lot security guard, follow a message from a dream sequence to take to the streets of Los Angeles to start a dance troupe and lead a fiesta
  • The 2011 Ford Fiesta goes on sale this summer offering projected best-in-class fuel economy, 15 class-exclusive features and technologies and personalization – all in a small car package

DEARBORN, Mich., May 5, 2010 – The 2011 Ford Fiesta is taking to late-night TV to mark Cinco de Mayo, joining the cast of "Jimmy Kimmel Live!" and a dance troupe to show off just how much fun Ford’s newest small car can be.

"We are excited to once again team up with the ‘Jimmy Kimmel Live!’ show for Fiesta," says Connie Fontaine, Ford brand content and alliances manager. "The show was instrumental in helping us reveal the Ford Fiesta last December and now they are throwing a huge party for the Fiesta on Cinco de Mayo."

In the segment, Guillermo is about to have some major fun with the Fiesta after getting a very important message from Erik Estrada during a dream earlier in the week. Guillermo’s plans include starting up a dance troupe and shutting down Hollywood Boulevard to show off his moves in a Cinco de Mayo celebration. Tune in to ABC tonight at 12:05 a.m. EDT to find out what happens and where Fiesta takes Guillermo. To get a sneak peak at tonight’s segment, visit: http://www.youtube.com/v/z2wVQ-5G44o

Fiesta has it all – and more
Going on sale this summer, the all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations. With 15 class-exclusive features and technologies and projected best-in-class highway fuel economy, Fiesta brings efficiency and convenience together in one package.

Fiesta is designed to be versatile, personal and adaptable. In fact, it is expected to deliver best-in-class convenience and connectivity with the available segment-exclusive SYNC® voice-activated communications system. Fiesta also features an expressive color palette and available graphics.

Already nearly 1,500 consumers have placed orders for the Ford Fiesta and more than 125,000 hand-raisers are showing an interest in the new fuel-efficient car. Customers can place their order for the new Fiesta today through their local Ford dealer.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 176,000 employees and about 80 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

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