2009 FORD F-150 IS DEFINITIVE CAPABILITY LEADER

DEARBORN, Mich., Sept. 18, 2008 –
The new 2009 Ford F-150 remains the most capable full-size pickup on
the market, delivering towing capability of 11,300 pounds across all
cab configurations and payload of 3,030 pounds.

Ford built upon
the F-150′s capability by strengthening the frame while making it
lighter, improving horsepower, boosting fuel economy, adding more
usable interior space to the SuperCrew models and offering even more
standard safety features.

"F-150 customers have come to expect
the best capability," said Matt O’Leary, Ford F-150 chief engineer. 
"That’s why our team has been working so hard to deliver the most
capable trucks for our customers, including a new, improved chassis
that helps deliver additional payload and towing capacity as well as an
8 percent average fuel economy improvement across the lineup."

Improved Chassis Helps Get the Job Done More Efficiently

The
2009 Ford F-150 features a fully boxed frame constructed from
hydroformed high-strength steel side rails – and cross members that
pass through the frame rails – for increased durability and safety.

The
high-strength steel does double duty, providing approximately 10
percent more torsional rigidity, enabling engineers to finely tune
chassis components, while also contributing up to a 100-pound weight
reduction versus the current F-150.

"We’ve improved the new
F-150′s driving dynamics, delivering a truck that’s consistently
sure-footed in all driving situations and load conditions, regardless
of the weather," O’Leary said.  "And we’ve built quality in to the new
F-150 with laser-edge welds that are five times stronger than other
trucks’ traditional spot welds.  F-150 owners need to know that whether
they use these trucks on the job site – or for play – they’re truly
‘Built Ford Tough.’ "

F-150′s double wishbone short- and
long-arm front suspension with coil over shocks shares components with
the 2008 Expedition, although it has been further refined for the
F-150.  Double ball joint links allow for more precise steering inputs.

The
Hotchkiss-designed rear suspension mounts the rear shock absorbers
outboard of the frame rails for a smoother ride and improved body
control.  The revised suspension features 6-inch longer leaf springs.
The springs are extended forward to provide better lateral compliance
and refined rear axle steer characteristics.

The FX4 features
an Electronic Locking Differential axle designed for true off-road
performance.  There is also a special 17-inch LT tire available to
further enhance off-road capability.  F-150 4×4 trucks offer a choice
of manual or electronic shift-on-the-fly four-wheel-drive systems.

The
F-150′s four-channel Anti-lock Braking System not only improves braking
performance but provides the necessary foundation for enabling
technologies like AdvanceTrac® with RSC® (Roll Stability Control™) with
Trailer Sway Control and the available integrated trailer brake
controller.  A new brake booster and master cylinder offer better pedal
feel.

Size Matters, F-150 Delivers

In addition
to improved payload and towing capacity, the new 2009 F-150 SuperCrew
offers more usable space for moving people and gear – thanks to a
6-inch stretch that improves rear seat legroom and cargo capacity.

A
mechanically articulated second-row seat flips up and folds against the
back of the cab by simply pushing up on the seat bottom, a move easily
done with one hand, allowing easier loading and unloading of the
truck’s rear seating area.  The new SuperCrew’s longer door moves the
B-pillar further back, improving the driver’s peripheral vision.

"The
flat load floor and fold-up rear seat allow for a much better use of
cargo space," O’Leary said.  "After F-150 customers find their way to
their favorite electronics store on their 8-inch navigation screen in
the instrument panel, they have enough room to safely and securely load
their new large flat-screen television onto the flat-load floor and
take it home."

The flip-up seats combined with the flat-load
floor, allows items up to 47.9 inches tall to be stored safely from the
outside elements and secured in the locked cab.  The total cargo space
behind the front seats is a class-leading 57.6 cu. ft.

The
center section of the front bench seat features hidden storage and on
Lariat models the center section of the back seat folds down into an
armrest for rear seat passengers.

Easy on the Ears

Beneath
its skin, the new F-150 uses a comprehensive sound package and
class-exclusive features to deliver a quiet and refined ride.

An
exclusive Quiet Steel dash panel combines with an expanded absorber on
the engine side of the dash panel to limit the amount of unwanted noise
coming from the engine compartment.  A single-piece substrate under the
instrument panel replaces the former multi-piece unit, reducing the
risk of squeaks and rattles and boosting perceived quality.  The
Regular Cab utilizes a soft-trim back panel to improve interior
quietness.  All models receive a new acoustic headliner.

The
F-150 Platinum adds a laminated windshield and ultra-light, more
absorptive carpeting and additional insulation in the dash panel, doors
and back panel to deliver the kind of quiet ride that’s expected of
today’s luxury SUVs.

All new F-150s have been tuned from top to
bottom to reduce noise, vibration and harshness, including all the
exterior body panels.  Computer models were made to determine where to
add curvature and grooves to the metal panels to reduce vibration.  New
powertrain mounts, in addition to being more durable, also deliver
vibration-free performance at idle and while cruising on smooth roads.

The
powertrain was tuned to optimize vehicle dynamics, shift quality and
durability while reducing unwanted noise and vibration.  For example,
the standard 6-speed transmission on the 5.4-liter and 4.6-liter
3-valve V-8s reduces gear whine by 10 to 15 dB versus the outgoing
4-speed unit.

The new Ford F-150′s quiet ride stems in part
from an advanced technology called the Multi Activation Regression
Simulation (MARS) model.

Sound technicians use the MARS
computer model to balance different sound inputs coming into the
vehicle – from the powertrain, wind and the road – and make all the
sounds blend harmoniously.

"There are some vehicles out there
that sound unbalanced. They are good for two of the three attributes,
say wind and road noise, but are pretty bad for powertrain noise," said
Mark McCarthy, Ford Truck NVH Engineering manager. "What we’ve done
with the new F-150 is focus less on getting each attribute as quiet as
possible and work on getting all the levels in balance so the vehicle
sounds and feels a little bit more harmonious."

The sound
balancing exercise and having such precise control over all the sound
attributes allowed engineers to focus on the engine note, introducing
certain frequencies back into the truck to give the engine a pleasing,
powerful sound.

All-V-8 Powertrain Lineup

The new F-150′s engines do more than sound good.

  • The 5.4-liter, 3-valve Triton V-8
    has been optimized for better performance and delivers 320 horsepower
    and 390 lb.-ft. of torque running on E85 (85 percent ethanol and 15
    percent gasoline), pure gasoline or any blend in between; 4X2 trucks
    equipped with the 5.4-liter V-8 are EPA estimated to achieve 14 mpg
    city and 20 mpg highway – a 12 percent improvement versus the previous
    model.  Fuel economy when operating on E85 will yield different values
    than gasoline.

  • The 4.6-liter, 3-valve V-8
    is new for F-150.  It delivers 292 horsepower and 320 lb.-ft. of torque
    and competitive fuel economy on 4X2 versions of 15 mpg city and 20 mpg
    highway.  Both the 5.4-liter and 4.6-liter 3-valve V-8s utilize open
    valve injection.  This unique feature improves the flow of fuel into
    the combustion chamber and allows for more precise control of the
    combustion process. This results in an increase in horsepower during
    towing and higher rpm operations along with an improvement in emissions.

  • The 4.6-liter, 2-valve V-8
    is the third V-8 choice in the line-up and delivers 248 horsepower and
    294 lb.-ft. off torque with the same fuel economy numbers as the
    outgoing V-6 – 14 mpg city and 19 mpg highway on 4X2 versions.

All three engines are full LEVII capable meeting California’s Tier 2 Bin 4 tailpipe and evaporative emissions regulations.

"We’re
including Ford-tested-tough V-8 engines throughout our F-150 lineup,"
O’Leary said.  "We listen when customers tell us that performance is
much more than horsepower and torque numbers.  For them, it’s all about
towing and hauling, and this powertrain line-up delivers the
class-leading capability that customers demand."

The 5.4-liter
and 4.6-liter 3-valve V-8s are mated to standard 6-speed automatic
transmissions. The 6-speed has been designed to meet the demands
expected of America’s most-capable pickup.

All internal
components of the smooth-shifting 6-speed have been upgraded to handle
higher torque capacities; these include more robust clutch packs,
bigger pump and bigger output shaft.

The transmission’s
hydraulic system also was beefed up to enable improved idle speeds and
improved converter clutch duty cycles.

Building on Safety Leadership

The 2009 F-150, with an all-new hydroformed steel body structure
including an industry-first use of tubular ultra-high strength steel,
is engineered to earn top safety ratings from the National Highway
Transportation Safety Administration and the Insurance Institute for
Highway Safety.

Standard safety equipment includes:
AdvanceTrac® with RSC®; ABS; Safety Canopy® side curtain air bags with
roll-fold technology for enhanced head protection in rollovers and side
impacts; front seat-mounted side air bags; Personal Safety System®; and
new seats and restraints designed to earn a "Good" rating from IIHS in
low-speed rear-end collision testing.

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