07/10/2003 – 2004 F-150 Pricing starts at 2003 F-150 Levels – 2004 F-Ford F-150 Continues Tradition Of Value Throughout 2004 Lineup Of America’s Best-seller

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Source: Ford Motor Company

2004 F-150 Pricing starts at 2003 F-150 Levels – 2004 F-Ford F-150 Continues Tradition Of Value Throughout 2004 Lineup Of America’s Best-seller

  • All-new 2004 F-150 models feature a wide range of functional
    improvements and class-leading features and are priced only $245-$635 above
    comparable 2003 models. An automatic transmission and V-8 engine are
    standard on all-new 2004 F-150 models.
  • F-150 Heritage XL and Heritage
    XLT models feature carryover styling and pricing starting at $19,125, plus
    destination and delivery charges of $795. F-150 Heritage offers
    unique content including a manual transmission and V-6 engine.
  • Manufacturer’s Suggested Retail Prices (MSRP) for the entire 2004 F-150
    lineup will range from $19,125 to $35,570, plus destination and delivery
    charges of $795.
  • Returning customers can purchase a new 2004 F-150
    with a minimal increase in their monthly payments.

Click here for F-150 Pricing Deck
3.77 MB (PDF)


DEARBORN, Mich., July 10, 2003 – The best-selling vehicle in America for
21 years running, Ford F-Series continues to build on its strong tradition
of toughness and value with pricing for the 2004 F-150 lineup starting at
$19,125 – the same price as the 2003 model.

The Manufacturer’s
Suggested Retail Prices (MSRP) for the entire 2004 F-150 lineup will range
from $19,125 to $35,570, plus destination and delivery charges of $795.
The comparable price range for today’s 2003 F-150 lineup ranges from
$19,125 to $34,135.

The F-150 lineup for 2004 features the all-new
F-150 and the F-150 Heritage. The all-new 2004 F-150 provides numerous
class-exclusive features while delivering best in class trailer towing,
payload capacity, low-end torque and cargo box volume. F-150 Heritage XL
and Heritage XLT feature 2003 model carryover styling and offer unique
content, including a manual transmission and V-6 engine with carryover
pricing starting at $19,125.

Returning F-150 customers can purchase
an all-new 2004 F-150 with a minimal increase in their monthly payments.
For example, a customer who purchased an F-150 SuperCab XLT three years
ago with a 60 month APR (annual percentage rate) would find the all-new
2004 SuperCab XLT approximately $20 more a month.

“The majority of
F-150 customers buy their vehicles on a 60-month APR plan,” said Steve
Lyons, Ford Division president. “When our customers get to the dealership
and compare the level of standard equipment on the new 2004 lineup with
the price, they are going to be blown away by what fits into their monthly
budget.”

In addition to the F-150 Heritage XL and Heritage XLT, the
all-new 2004 F-150 will be offered in five series: XL, STX, XLT, FX4 and
Lariat, giving customers even more value and feature choices. Every
all-new 2004 F-150 comes equipped with a powerful V-8 engine and automatic
transmission. These vehicles will be priced from $21,215 to $35,570.
Comparably equipped 2003 models range from $20,970 to $34,935.

The
volume model of the 2004 F-150 lineup, an XLT SuperCab 4×2 Styleside with
a 6«-foot box, 4.6-liter V-8 engine and automatic transmission, will carry
a base MSRP of $27,020, plus destination and delivery charges of $795.


The 2004 F-150 lineup provides customers with a wide variety of body and
trim configurations. The F-150 lineup includes:

  • Heritage
    (XL and XLT)
    – Featuring 2003 F-150 styling, F-150 Heritage gives
    customers content options not available on the new 2004 F-150. F-150
    Heritage XL and Heritage XLT offer unique content including a manual
    transmission and V-6 engine.
  • XL – Providing workhorse capability
    to get the job done, XL is available in Regular Cab and SuperCab models
    with a choice of vinyl or cloth interior. The Regular Cab configuration is
    equipped with Ford’s new, class-exclusive rear access doors, which open up
    a more spacious stowage area behind the 40/20/40 front seat. The XL boasts
    a bold, forthright grille design, tailgate-assist and larger standard
    17-inch wheels.
  • STX – Delivering a fun and youthful image in
    addition to work truck capability, a 4.6-liter TritonT V-8 engine powers
    STX. Available in Regular Cab and SuperCab body styles, STX features
    body-colored bumpers and 17-inch sport cast aluminum wheels. STX is
    equipped with a standard 6 «-foot Styleside or an optional Flareside box,
    and SuperCab offers a stylish 5 «-foot box option. An audiophile sound
    system with 6-disc CD changer is an available option.
  • XLT
    Versatility is a key XLT attribute. The series is ideal for a wide array
    of uses – ranging from heavy hauling to weekend recreation. XLT is
    available in all cab configurations (Regular Cab, SuperCab and SuperCrew)
    and, depending on cab choice, all three box lengths with a Styleside or
    Flareside (6«-foot box only) configuration. XLT features an optional
    Silver lower two-tone paint finish, unique grille treatment and standard
    17-inch cast aluminum wheels. Premium cloth is featured on the standard
    40/20/40 front seat or optional dual captain’s chairs, and chrome
    instrument panel accents add interior distinction. Standard second-row
    power windows and an overhead rail storage system are segment-first,
    class-exclusive features.
  • FX4 – Combining off-road capability
    with a bold and distinctive individual statement, FX4 is available in all
    cab configurations. Customers have a choice of box configurations: 6
    «-foot Styleside, 6 «-foot Flareside or the new 5 «-foot Styleside,
    depending on cab choice. Standard FX4 equipment includes: a 5.4-liter
    3-valve TritonT V-8 engine, electronic shift-on-the-fly 4×4, off-road tuned
    shocks, skid plates and a limited slip axle. New optional 18-inch machined
    cast aluminum wheels, body color bumpers, a distinctive grille and an
    available Dark Shadow Gray lower two-tone exterior paint complete the
    package. The interior features “warm steel” accents. Optional captain’s
    chairs can be specified in either sport cloth or leather, and come with a
    segment-first, flow-through center console with floor shifter.
  • Lariat – Lariat brings together the ultimate in capability,
    toughness, craftsmanship and comfort, featuring a unique exterior
    appearance with top-of-the-line interior features. An available Arizona
    Beige lower two-tone paint treatment, chrome bumpers and a unique grille,
    along with 18-inch bright aluminum wheels accentuate the exterior. Lariat
    offers a standard leather-trimmed 40/20/40 front seat or optional premium
    heated dual power leather-trimmed captain’s chairs with the flow-through
    console and floor shifter. Lariat features a unique instrument cluster
    with cream-colored gauges ringed in chrome to complement the chrome-ringed
    air registers, chrome door handles, and wood-grain instrument panel
    accents. Other Lariat interior features include: leather-wrapped steering
    wheel with built-in audio and climate controls, an in-dash message center,
    electronic automatic temperature control and power-adjustable memory seats
    and pedals.

“For more than 50 years, F-Series has stood for
toughness and value,” said Lyons. “The 2004 F-150 continues the tradition
of tough. Now, we have continued the tradition of outstanding value in the
pricing of the 2004 lineup.”

The all-new 2004 F-150 lineup delivers
Built Ford Tough capability at every turn. With best-in-class trailer
towing, payload capacity, and cargo box volume, the all-new 2004 F-150
addresses customer needs with numerous class-exclusive features and
product advancements, including:

  • An all-new 5.4-liter 3-valve
    TritonT V-8 engine with 300 horsepower and 365 foot-pounds of torque with
    best-in-class low-end torque


  • Vastly improved driving dynamics due to a twice-as-strong,
    fully-boxed frame, class-exclusive outboard rear shocks, and
    rack-and-pinion power steering
  • Best-in-class interior quietness and
    volume for a more comfortable ride
  • Four doors on each of three cab
    configurations
  • Distinctive interiors and styling cues across each
    series
  • Second-row power windows on SuperCab models
  • Overhead rail
    storage system and tailgate assist feature
  • Ford’s Personal Safety
    System with dual-stage air bags and advanced occupant sensing technology

Available in dealerships this fall, the all-new 2004 F-150
models will be built at Ford Motor Company’s Kansas City (Mo.) Assembly
Plant and Norfolk (Va.) Assembly Plant. The Heritage models will be
produced at the Ontario Assembly Plant in Ontario, Canada.

# # #

F-150 YEAR-OVER-YEAR PRICE
COMPARISON


Year-OVER-YEAR PRICE
COMPARISON

Model

2003 MY
Pricing*

Difference

2004 MY
Pricing*

HERITAGE

XL Regular Cab 4×4 4.2-liter

V-6 Manual

$19,125

$0

$19,125


XLT SuperCab 4×4 4.6-liter
V-8
Manual

$28,455

$0


$28,455

2004
F-150

XL Regular Cab 4×2 4.6-liter
V-8 Automatic

$20,970

$245

$21,215

STX Regular Cab 4×2 4.6-liter
V-8
Automatic

$21,965

$250

$22,215*

XLT SuperCab 4×4
4.6-liter
V-8 Automatic

$29,550

$535

$30,085

FX4 SuperCab 4×4 5.4-liter

V-8 Automatic

$31,755

$430

$32,185


Lariat SuperCrew 4×4 5.4-liter
V-8
Automatic

$34,935

$635

$35,570

*Prices exclude $795 destination and
delivery. 2004MY STX price includes optional Bright Tubular Running Boards
at $350 MSRP.

2004 F-150 HERITAGE
PRICING

PRICES DO NOT INCLUDE DESTINATION AND DELIVERY –
$795


































F-150 HERITAGE
PRICING

Cab Style


Series

Model


Wheelbase

Drive

Base
MSRP

Regular Cab

XL

Styleside

120 inch

4×2

$19,125

XL

Flareside

120 inch

4×2

$19,970

XL


Styleside


139 inch


4×2


$19,425

XL

Styleside

120 inch

4×4

$22,465

XL

Flareside

120 inch

4×4

$23,310

XL


Styleside


139 inch


4×4


$22,765

XLT

Styleside

120 inch

4×2

$21,795

XLT

Flareside

120 inch

4×2

$22,640

XLT


Styleside


139 inch


4×2


$22,095

XLT

Styleside

120 inch

4×4

$25,210

XLT

Flareside

120 inch

4×4

$26,055

XLT


Styleside


139 inch


4×4


$25,510

SuperCab

XL

Styleside

139 inch

4×2

$21,775

XL

Styleside

157 inch

4×2

$22,075

XL


Styleside


139 inch


4×4


$25,640

XL

Styleside

157 inch

4×4

$25,940

XLT

Styleside

139 inch

4×2

$24,640

XLT


Styleside


157 inch


4×2


$24,940

XLT

Styleside

139 inch

4×4

$28,455

XLT

Styleside

157 inch

4×4

$28,755

F-150 HERITAGE POWERTRAINS

Drive


Powertrain

MSRP

Engine

4×2/4×4

4.2-liter EFI
V-6


Std.

4×4

4.6-liter EFI V-8 – 4×4
SuperCab


Std.

4×2/4×4

4.6-liter EFI V-8 – All
other


$750

Transmission


4×2/4×4

5-Speed Manual Overdrive

Std.


4×2/4×4

Electronic Automatic Overdrive


$1,095

Axle


4×2/4×4

Axle Ratio Upgrade

$50


4×4

Limited Slip Rear Axle

$285

F-150 HERITAGE TIRES


Model


Drive

Tire


MSRP

Regular
Cab/SuperCab

4×2

P235/70Rx16 BSW All-Season
(XL/XLT)


Std.

4×2

P235/70Rx16 OWL All-Season
(XL/XLT)


$125

4×4

P235/70Rx16 BSW All-Season
(XL/XLT)


Std.

4×4

P235/70Rx16 OWL All-Season
(XL/XLT)


$125

4×4

LT245/75Rx16 OWL
All-Terrain (XL/XLT)

$695

F-150
HERITAGE WHEELS

16-inch Cast Aluminum
(XLT)


No charge

 


F-150 Heritage Optional Equipment, Packages and Pricing





















F-150 Heritage Optional Features

MSRP
$

XL

XLT

Payload Package #3 (Work Series) – 4×2 Regular
Cab Styleside
139-inch wheelbase with V-8 only

$470

O

Payload Package #3 (XL/XLT) – 4×2 Regular Cab Styleside

139-inch wheelbase with V-8 only

$270

O

O

7700 Payload Group A
(available with Alt Fuel Packages only)

$1,295

O

O

Air Conditioning
(optional on Work Truck Group only)

$850

O

Std.

Air Conditioning (standard on all others
excluding Work Truck Group)

Std.

Std.

Std.

Black Platform Cab Steps (4×2
Styleside)

$250


O


O

Black Tubular Cab Steps (4×4 Styleside and all
Flareside)

$350


O


O

Chrome Tubular Running Boards

$400



O

Color-coordinated Carpeting and Floormats

$145


O


Std.

Convenience Group – available with 40/60 Split
Bench Seat only

$350


O


Std.

Electronic Shift on the Fly (4×4) – requires
V-8 engine & automatic transmission

$160

O

Fog
Lamps

$140


O


O – 4×2
S – 4×4

Front Tow Hooks (4×4) – XL requires
Fog Lamps

$40

O

Std.

Lower Accent Two-Tone Paint

$225



O

Power Adjustable Pedals – requires automatic
transmission

$120

O

O

Skid Plates (Fuel tank skid plate
required on Regular Cab 4×4 Styleside with 120-inch Wheelbase )

$80

Req.


Req.

Skid Plates (all other 4×4)

$160


O


O

Speed Control/Tilt Steering Wheel (available
on XL with Bench Seat only)

$385

O

Std.

Class III Trailer Tow
Package

$350


O


O

Manual Sliding Rear Window

$125

O

O

AM/FM Stereo/Clock/Cassette

Std.

Std.

AM/FM Stereo/Clock/Single-Disc CD Player – Not available with
Work Truck Group

$190


O


Std.

AM/FM Stereo/Clock Single CD and Cassette
Player (Dual Media) – N/A with Work Truck Group

$315

O

AM/FM Stereo/Clock/ Single CD and Cassette Player (Dual Media) –
N/A with Work Truck Group

$125

O

AM/FM Stereo/Clock/6-disc, In-Dash
CD Player

$295



O

5.4-liter Natural Gas Engine

$8,445


O

5.4-liter EFI V-8 Bi-Fuel Prep.
Engine

$1,565


O

O

Bi-Fuel Prep, Natural Gas
(CNG)

$7,155


O

O

Bi-Fuel Prep, Propane (LPG)

$7,155


O

O

Fuel Tank, Low Profile (LPG
only)

$135


O


O

Captain’s Chairs, cloth w/front floor console
& driver/passenger lumbar

$490

O

Power Driver’s Seat –
incl. autolamp; auto trans required w/ Captain’s Chairs

$360


O

Work Truck Group

(-1,205)

O

2004
F-150 PRICING


























































































































2004 F-150
PRICING

Cab Style


Series

Model


Wheelbase

Drive

Base
MSRP

Regular Cab

XL

Styleside

126 inch

4×2

$21,215

XL

Styleside

145 inch

4×2

$21,515

XL

Styleside

126 inch

4×4

$24,555

XL

Styleside

145 inch

4×4

$24,855

STX

Styleside

126 inch

4×2

$21,865

STX

Flareside

126 inch

4×2

$22,710

STX

Styleside

126 inch

4×4

$25,205

STX

Flareside

126 inch

4×4

$26,050

XLT

Styleside

126 inch

4×2

$24,175

XLT

Flareside

126 inch

4×2

$25,020

XLT

Styleside

145 inch

4×2

$24,475

XLT

Styleside

126 inch

4×4

$27,590

XLT

Flareside

126 inch

4×4

$28,435

XLT

Styleside

145 inch

4×4

$27,890

FX4

Styleside

126 inch

4×4

$29,690

FX4

Flareside

126 inch

4×4

$30,535


SuperCab


XL


Styleside


145 inch


4×2


$23,865

XL

Styleside

163 inch

4×2

$24,165

XL

Styleside

145 inch

4×4

$26,980

XL

Styleside

163 inch

4×4

$27,280

STX

Styleside

133 inch

4×2

$24,215

STX

Styleside

145 inch

4×2

$24,515

STX

Flareside

145 inch

4×2

$25,360

STX

Styleside

133 inch

4×4

$27,330

STX

Styleside

145 inch

4×4

$27,630

STX

Flareside

145 inch

4×4

$28,475

XLT

Styleside

133 inch

4×2

$26,720

XLT

Styleside

145 inch

4×2

$27,020

XLT

Flareside

145 inch

4×2

$27,865

XLT

Styleside

163 inch

4×2

$27,320

XLT

Styleside

133 inch

4×4

$29,785

XLT

Styleside

145 inch

4×4

$30,085

XLT

Flareside

145 inch

4×4

$30,930

XLT

Styleside

163 inch

4×4

$30,385

FX4

Styleside

133 inch

4×4

$31,885

FX4

Styleside

145 inch

4×4

$32,185

FX4

Flareside

145 inch

4×4

$33,030

Lariat


Styleside


133 inch


4×2


$29,450

Lariat

Styleside

145 inch

4×2

$29,750

Lariat

Styleside

133 inch

4×4

$32,745

Lariat

Styleside

145 inch

4×4


$33,045

2004 F-150
PRICING
















Cab Style


Series

Model


Wheelbase

Drive

Base
MSRP

SuperCrew

XLT

Styleside

139 inch

4×2

$29,020

XLT

Styleside

139 inch

4×4

$32,235

FX4

Styleside

139 inch

4×4

$34,185

Lariat


Styleside


139 inch


4×2


$32,115

Lariat

Styleside

139 inch

4×4

$35,570

2004 F-150
TIRES


Drive

Tires


MSRP

Regular/SuperCab/
SuperCrew

4×2

P235/70Rx17 BSW

All-Season (XL and
XLT)


Std.

4×2

P255/65Rx17 OWL


All-Season (STX/XLT/SuperCrew)

Std.


4×2

P265/60Rx18 OWL

All-Season
(Lariat)

Std.

4×2

P255/65Rx17 OWL


All-Season (XL/XLT)

$325

4×2


LT245/65Rx18 OWL
All-Terrain (Lariat)


$275

Regular/SuperCab

4×4

P235/75Rx17
BSW All-Terrain (XL/XLT)

Std.

4×4

P255/70Rx17
OWL All-Terrain (STX/XLT SuperCrew/FX4)

Std.


4×4

P255/70Rx17 OWL All-Terrain (XL/XLT)


$325

4×4

P275/65Rx18 OWL
All-Terrain (FX4)

No charge option


4×4

LT245/65Rx18 OWL
All-Terrain (FX4)


$225

4×4

LT245/65Rx18 OWL
All-Terrain (Lariat)

$275

4×4


LT245/70Rx17 BSW
All-Season (XL/XLT)

$405


4×4

LT245/70Rx17 BSW
All-Season
(Heavy Payload
Package)

No charge option

2004
F-150 WHEELS

17-inch Polished Aluminum
(XLT)

$100

18-inch Machined Cast Aluminum
(FX4)

$320


 

 

2004 F-150 Optional Equipment,
Packages and Pricing


























Optional
Feature

MSRP $

XL

STX

XLT

FX4

Lariat

5.4-liter 3-valve V-8
engine

$895

O

O

Std.

Std.

AM/FM Stereo/Clock/Single CD player

$235

O

Std.

Std.

Std.

AM/FM Stereo/Clock/ Single
CD/Cassette (Dual Media)

$360

O


Std.

AM/FM Stereo/Clock/ Single CD/Cassette
(Dual Media)


$125

O

O

O


Std.

AM/FM Stereo/Clock/6-disc, In Dash CD
player

$295

O

O

O


AM/FM Stereo/Clock/6-disc, In Dash CD
player

$225


O

AM/FM Stereo/Clock/6-disc, In Dash CD
player w/ Audiophile

$250

O


O

O

Vinyl 40/20/40 Front Seat

No
charge

O


Premium Cloth Captain’s Chairs with Center Console (SuperCab
& SuperCrew only)

$300

O


Sport Cloth Captain’s Chairs with Console
& Floor Shifter (SuperCab & SuperCrew only)

$595

O


Sport Leather-Trimmed Captain’s with
Console & Floor Shifter (SuperCab & SuperCrew only)

$1,150

O


Leather-Trimmed Captain’s Chairs with
Console & Floor Shifter

$595


O

Reverse Sensing System
(requires Trailer Tow Package)

$245


O

O

O

Power Driver Seat (SuperCab
& SuperCrew only)

$285

O


O

Std.

Speed Control

$225

O

O

Std.

Std.

Std.

Rear Window Defroster
with fixed privacy glass

$150

O

O

O


O

Std.

Power Moonroof (SuperCab and SuperCrew
only)

$810

O

O


O

Rear Seat DVD Entertainment System
(SuperCrew only)

$1,295

O


O

O

35.7-gallon fuel tank (145″ and 163″
wheelbase only – select availability)

$95

O

O


O

O

O

Snow Plow Prep Package
(requires Heavy Duty Payload Package)

$95

O


O

2004
F-150 Optional Equipment, Packages and Pricing





















Heavy Duty Payload Package (Regular Cab
& SuperCab only)

$1,200

O

O


Trailer Tow Package

$350

O

O

O

O


O

Deluxe Mirror Package

$165

O

O


Std.

Deluxe Heated Seat Package

$645


O

Electronic Shift on the Fly (4×4)

$160

O
S –
Crew

Std.

Std.

Limited Slip Rear Axle

$285

O

O

O

O


O

Fog Lamps

$140

O

O


O – 4×2

S – 4×4

Std.

Std.

Two-Tone Paint (lower
accent)

$225

O

O-Styleside

S – Flareside

O

Carpeting and Floormats (floormat material varies by
trim)

$145

O

O

Std.

Std.

Std.

Driver Keyless Entry
Keypad

$75

O

Std.

Std.

Power Adjustable Pedals

$120

O

O

O

O


Std.

Pickup Bed Extender

(5 «’ box only
– S/Cab & SuperCrew only)

$195

O

O


O

O

Manual Sliding Rear Window

$125

O

O

O

O


O

Power Sliding Rear Window (SuperCab and
SuperCrew only)

$245

O


O

O

Black Platform Running Boards (SuperCab
& SuperCrew only)

$250

O


O

Black Tubular Running
Boards

$300

O

O

O –
R/Cab

O


Bright Tubular Running
Boards

$350

O

O

O

O

Skid Plates (4×4 only)

$160

O


O

Std.

O

Axle Ratio
Upgrade

$50

O

O

O

O

O


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