|Source: Ford Motor Company|
FORD EVEREST: PRODUCT OVERVIEW
The Everest is an exciting new Sports Utility Vehicle (SUV) from Ford that delivers priority family needs for safe, comfortable and flexible family transportation, as well as the SUV image and road presence that consumers want.
With the growing segment in SUVs, the Everest will appeal to customers who are ready to consider the purchase of a more sophisticated product – one which provides versatile usage and refined vehicle dynamics, with luxurious interior and high feature and equipment specification levels. The Everest is positioned precisely to meet the needs of this customer group while offering exceptional value for money.
The Everest is styled and engineered to fit comfortably in the Ford family of SUVs, which interestingly dates back to the “first SUV” or camper derived from a modified Model T by Henry Ford. Today, Ford has a strong heritage in SUVs that is recognized and trusted worldwide, including the Explorer, Explorer Sport, Expedition, Excursion, Explorer Sport Trac, Escape, and now Everest.
In true No Boundaries spirit, the Everest looks tough, feels robust and is just plain fun to drive.
Key Customer Benefits
Key customer benefits provided by the Everest to customers are in the following areas:
Key Product Strengths
Exterior Design and Features
The Everest has a “bright” front-end appearance across the full width with multi-reflector headlamps, clear combination lamps, large chrome grille, and bumper styling; these have been designed in accordance with the Ford DNA blueprint. The front end of this vehicle identifies it as unmistakably from the Ford family of vehicles.
From the side view, the Everest presents a strong image with its high ride height, balanced wheel well openings and substantial proportions below the bodyside moldings. The side steps, mudflaps and overwheel moldings provide an integrated rugged accent theme along the length of the vehicle and underline the impression that this is a well equipped, off road vehicle. In market research, participants confirmed that the Ford Everest “looks like a 4×4″ should look. The smooth roofline and roof racks give a streamlined appearance, and the large tinted front and rear glass areas look modern and draw attention to the vehicle’s excellent occupant visibility. The large rear side doors also indicate that this vehicle has excellent passenger ingress/egress dimensions.
The rear view reaffirms Everest as a genuine SUV with its side opening rear door and spare tire mounted on the rear door, as well as the stylish rear taillights and convenient step in the bumper which is styled to improve access to items on the roof rack.
Customers also have the flexibility to develop the appearance of their vehicle further by specifying customized Everest accessory items to create their own vehicle image to meet their individual lifestyle preferences.
Key Design Features
Interior Design & Features
Interior Design Concept
First impressions of the Everest interior are light, spacious, luxurious & highly-equipped with versatile seating:
immediately apparent with the use of a “Titanium” contrast color to highlight features on the Instrument panel and on
the door trim, plus the extensive use of velour on the seats and door trims.
features, which illustrate a thoughtful approach to the interior design.
slightly higher H Point for each row of seating and combined with the large glass area, gives all occupants excellent
seamlessly absorbed into every aspect of the vehicle’s development. It is about all the senses – not just visual – but
also touch, smell and sound. As an example, the choice of materials used on the steering wheel, shift knob and park
brake handle offers the same feel, grain and texture – this results in harmony of touch.
Key Design Features
control air-conditioning system with two additional sets of A/C vents for rear seat passengers ensures that the air-conditioning can cool the center and rear
sections of the cabin quickly and efficiently without having to rely on the
front Instrument Panel vents to cool the whole cabin.
lever mechanism allows an easy and seamless action to continue lifting the
seat forward into a “double folded” vertical position that provides easy
access to the 3rd row seat with spacious ingress/egress
can be folded flat providing cargo space for large, bulky items. In addition,
the 3rd row seat can also be fully removed from the vehicle using
simple “Unlatch and Remove” release latches at the base of the seat (excluding
ensures that there is a cup holder for every seating position
Premium audio system, designed to deliver car-like sound quality. Four
full-size twin cone speakers have been tuned to provide optimum acoustic
response for all occupants. In the Everest Limited Edition, the standard audio
system comes with a CD player, MP3, tweeters and additional speakers
The overall balance between Ride, Steering and Handling provides the Everest with a strong competitive advantage in vehicle dynamics.
In development, Everest performed exceptionally in diverse driving conditions, and handles comfortably in both city and off-road situations. In Thailand, the Everest will perform well in city traffic, on rough roads and in the country. In South Africa, Everest is equally impressive in high altitude, high temperature, dusty and off-road conditions, whereas in the mountainous areas of Hokaido in Japan, the ABS brakes demonstrate their effectiveness. The Everest proves to be a versatile, capable and comfortable vehicle in all conditions.
In particular, Everest offers a smooth ride (especially on rough road conditions), resulting in reduced driver fatigue. The vehicle has a quality ride feel with few squeaks or rattles and superior handling capability which is especially noticeable when lane changing and in tight cornering.
Performance & Economy
The Everest is available in two different engines:
2.5L Diesel Water-Intercooled Turbo (WLT) Engine
The 2.5L Diesel WLT engine is “among the leaders” for performance and competitive for fuel economy versus competitor models, yet the WLT engine is significantly more affordable.
The overhead cam WLT intercooled turbo diesel engine incorporates an intercooler for increased power, a refined intake system for quiet operation, indirect fuel injection, and twin internal counter-rotating balance shafts that minimize vibration and noise into the passenger compartment by attenuating second order vibration. Compared with radial-type turbochargers, the WLT diagonal exhaust gas flow into the turbocharger optimizes charging efficiency, reduces turbo lag, improves response at low speeds and permits a more compact turbocharger unit.
The turbine shaft is water-cooled to improve durability, and the three valve design uses two intake valves and one exhaust valve for each cylinder to improve intake and provide optimum power.
2.6L Petrol EGI Engine
The 2.6L Fuel Injected G6E engine is constructed with three valves per cyclinder. Delivering 90kW at 4500rpm and 206Nm at 3500rpm, this engine provides solid and dependable EGI Petrol performance.
Safety & Security
The Everest Safety standards is “amongst the leaders”. The vehicle has been designed and verified to meet the core Ford Safety Design Guidelines (SDGLs) that apply to all Ford vehicles worldwide, as well as some additional SDGLs that are not required in Everest markets.
Major Safety Features are as follows:
The seating configuration in Everest provides “tiered seating” for all occupants, providing excellent visibility for all passengers.
Other design features contribute to increased and clear visibility – large exterior side mirrors, concealed drip rails above side doors to divert rainwater, large multi-reflector headlamps for night time driving, front and rear wipers.
Key Safety Criteria are as follows:
– Steering column intrusion
– Windshield retention
– Windshield zone intrusion
– Fuel system integrity
– Passenger compartment displacement
Everest models in a number of markets will be available with either alarm or immobilization systems (or both) as standard or optional features.