01/05/2004 – Ford’s F-Series Truck Caps 22nd Year In A Row As America’s Best-Selling Vehicle With A December Sales Record

Source: Ford Motor Company

Ford’s F-Series Truck Caps 22nd Year In A Row As America’s Best-Selling Vehicle With A December Sales Record

  • F-Series’ December sales were 84,657 – up 16 percent compared with a year ago.
  • Lincoln posts first calendar year sales increase since 2000.
  • Volvo sets new calendar year sales record.
  • Ford’s overall December sales were down 4 percent as lower car sales offset record truck sales; full year sales also off 4 percent.
  • Ford’s O’Connor: Improving margins in North America by focusing on retail business and selling a richer product mix.

DEARBORN, Mich., Jan. 5 – Ford’s F-Series truck, America’s best-selling vehicle for 22 years in a row and best-selling truck for 27 years in a row, posted record December sales of 84,657, up 16 percent compared with a year ago. It was the fourth month in a row F-Series achieved a double-digit sales increase – a streak that coincided with the introduction of the all-new F-150. For the full year, F-Series sales totaled 845,586. In December, F-150 was named Motor Trend magazine’s Truck of the Year. Yesterday, F-150 was named North American Truck of the Year at the North American International Auto Show in Detroit.

“Without a doubt, the launch of the new F-150 has taken its place among the very best in Ford’s long history,” said Jim O’Connor, Ford group president, North America Marketing, Sales and Service. “Bolstered by the confidence and excitement created by the F-150, we’re ready to launch the next wave of new products.”

Overall, U.S. customers purchased or leased 292,209 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in December, down 4 percent compared with a year ago. Record truck sales (up 2 percent) were offset by lower car sales (down 16 percent).

For the full year, the company’s U.S. sales were 3.5 million, down 4 percent compared with a year ago. Higher truck sales (up 1 percent) were offset by lower car sales (down 12 percent).

“Although overall sales were lower, we’re improving margins in North America by focusing on retail business and selling a richer product mix,” said O’Connor. “We’ll continue with that strategy in 2004.”

In December, Lincoln sales were 14,889, up 9 percent compared with a year ago. For the full year, Lincoln sales were up 6 percent – the first sales increase since 2000. Lincoln is benefiting from new products in one of the industry’s fastest growing segments – the market for premium sport utility vehicles. In December, the redesigned Navigator posted its highest sales month in history (4,989) resulting in full year sales of 38,742, up 27 percent. The all-new, mid-size Aviator achieved first year sales of 29,517. Lincoln dealers sold nearly twice as many SUVs in 2003 as the previous year.

Volvo also benefited from the introduction of a new premium sport utility vehicle as it set a new calendar year sales record. Volvo’s full year sales totaled 134,586, up 22 percent. The award-winning XC90 sport utility vehicle achieved its highest sales month ever (4,290) and became Volvo’s top-selling product in the U.S. in its first full year on sale.

Other 2003 Sales Highlights
Ford was America’s top-selling brand for the 17th year in a row with sales of 2.9 million cars and trucks. In the 17-year period from 1987 to 2003, Ford dealers sold over 52 million cars and trucks to U.S. customers, almost 9 million more than the next best-selling brand. Ford has best-selling products in the following segments: full-size pickups (F-Series), compact pickups (Ranger), sport utility vehicles (Explorer), full-size vans (Econoline), and sports cars (Mustang).
In addition, the Ford Escape was the best-selling small sport utility vehicle with record sales of 167,678, up 15 percent.

Mercury full year sales totaled 202,257, down 23 percent for the year. Record sales for Mercury Mountaineer (49,692) and higher sales for Grand Marquis were offset by the impact of discontinued products (Villager and Cougar) and lower fleet sales.

Jaguar and Land Rover full year sales were slightly lower than 2002 when each brand reported record U.S. sales. Both Jaguar and Land Rover achieved substantial improvements in their sales mix after introducing all-new flagship products. Jaguar’s XJ sedan posted a 22 percent increase in full year sales following its mid-year introduction and Land Rover’s Range Rover achieved record sales of 12,086, up 41 percent.

FORD MOTOR COMPANY DECEMBER 2003 U.S.
SALES

December

%

December Year-To-Date

%

2003

2002

Change

2003

2002

Change

Sales By Brand

   Ford

240,823

252,008

-4.4

2,894,347

2,997,591

-3.4

   Mercury

16,635

18,810

-11.6

202,257

263,200

-23.2

   Lincoln

14,889

13,671

8.9

158,839

150,057

5.9

   Jaguar

4,438

4,697

-5.5

54,655

61,204

-10.7

   Volvo

11,747

11,454

2.6

134,586

110,670

21.6

   Land Rover

3,677

3,653

0.7

39,035

40,987

-4.8

      Total Ford Motor Company

292,209

304,293

-4.0

3,483,719

3,623,709

-3.9

Memo: Cars and Trucks

   Cars

80,763

96,551

-16.4

1,169,433

1,325,716

-11.8

   Trucks

211,446

207,742

1.8

2,314,286

2,297,993

0.7

      Total Ford Motor Company

292,209

304,293

-4.0

3,483,719

3,623,709

-3.9

FORD BRAND DECEMBER 2003 U.S. SALES

December

%

December Year-To-Date

%

2003

2002

Change

2003

2002

Change

Crown Victoria

6,575

4,821

36.4

78,541

79,716

-1.5

Taurus

15,182

32,243

-52.9

300,496

332,690

-9.7

Focus

16,299

14,638

11.3

229,353

243,199

-5.7

Thunderbird

904

1,238

-27.0

18,100

19,085

-5.2

Mustang

12,249

8,501

44.1

140,350

138,356

1.4

Escort

1,156

1,855

-37.7

25,473

51,857

-50.9

  Total Ford Cars

52,365

63,296

-17.3

792,313

864,903

-8.4

Escape

13,756

14,477

-5.0

167,678

145,471

15.3

Explorer

33,313

38,645

-13.8

373,118

433,847

-14.0

Expedition

18,100

19,371

-6.6

181,547

163,454

11.1

Excursion

2,610

2,150

21.4

26,259

29,042

-9.6

Econoline/Club Wagon

13,391

13,661

-2.0

161,721

165,085

-2.0

Windstar

3,523

10,568

-66.7

113,465

148,875

-23.8

Freestar

5,689

0

NA

15,771

0

NA

Ranger

12,443

16,397

-24.1

209,117

226,094

-7.5

F-Series

84,657

72,884

16.2

845,586

813,701

3.9

Heavy Trucks

976

559

74.6

7,772

7,119

9.2

  Total Ford Trucks

188,458

188,712

-0.1

2,102,034

2,132,688

-1.4

  Total Ford Brand

240,823

252,008

-4.4

2,894,347

2,997,591

-3.4

LINCOLN AND MERCURY BRAND DECEMBER 2003
U.S. SALES

December

%

December Year-To-Date

%

2003

2002

Change

2003

2002

Change

Grand Marquis

6,875

6,334

8.5

86,986

80,271

8.4

Sable

4,082

5,553

-26.5

61,342

98,998

-38.0

Cougar

0

1,129

-100.0

2,024

19,345

-89.5

  Total Mercury Cars

10,957

13,016

-15.8

150,352

198,614

-24.3

Town Car

4,324

4,331

-0.2

56,566

59,312

-4.6

LS

2,657

4,190

-36.6

33,581

39,775

-15.6

Continental

0

380

-100.0

280

15,435

-98.2

  Total Lincoln Cars

6,981

8,901

-21.6

90,427

114,522

-21.0

  Total Mercury

    and Lincoln Cars

17,938

21,917

-18.2

240,779

313,136

-23.1

Mountaineer

4,977

4,662

6.8

49,692

48,144

3.2

Monterey

701

0

NA

2,213

0

NA

Villager

0

1,132

-100.0

0

16,442

-100.0

  Total Mercury Trucks

5,678

5,794

-2.0

51,905

64,586

-19.6

Navigator

4,989

3,257

53.2

38,742

30,613

26.6

Aviator

2,919

1,166

150.3

29,517

1,856

1,490.4

Blackwood

0

347

-100.0

153

3,066

-95.0

  Total Lincoln Trucks

7,908

4,770

65.8

68,412

35,535

92.5

  Total Mercury

    and Lincoln Trucks

13,586

10,564

28.6

120,317

100,121

20.2

  Total Mercury

    and Lincoln Vehicles

31,524

32,481

-2.9

361,096

413,257

-12.6

Total Lincoln Brand

14,889

13,671

8.9

158,839

150,057

5.9

Total Mercury Brand

16,635

18,810

-11.6

202,257

263,200

-23.2

JAGUAR BRAND DECEMBER 2003 U.S. SALES

December

%

December Year-To-Date

%

2003

2002

Change

2003

2002

Change

XJ

1,032

516

100.0

10,102

8,286

21.9

S-TYPE

1,113

1,358

-18.0

14,876

15,965

-6.8

X-TYPE

2,037

2,514

-19.0

26,772

33,018

-18.9

XK

256

309

-17.2

2,905

3,935

-26.2

  Total Jaguar

4,438

4,697

-5.5

54,655

61,204

-10.7

VOLVO BRAND DECEMBER 2003 U.S. SALES

December

%

December Year-To-Date

%

2003

2002

Change

2003

2002

Change

S40

692

1,088

-36.4

12,792

15,383

-16.8

V40

187

208

-10.1

2,926

2,729

7.2

S60

2,533

2,980

-15.0

35,295

38,546

-8.4

S70

0

0

NA

0

1

NA

V70

966

841

14.9

11,765

10,863

8.3

V70 XC

1,435

1,605

-10.6

17,177

19,818

-13.3

C70

292

202

44.6

4,271

3,592

18.9

XC90

4,290

3,208

33.7

35,723

4,379

715.8

S80

1,352

1,322

2.3

14,637

15,359

-4.7

  Total Volvo

11,747

11,454

2.6

134,586

110,670

21.6

LAND ROVER BRAND DECEMBER 2003 U.S. SALES

December

%

December Year-To-Date

%

2003

2002

Change

2003

2002

Change

Range Rover

1,756

1,016

72.8

12,086

8,549

41.4

Discovery

1,204

1,462

-17.6

17,420

17,417

0.0

Freelander

717

1,175

-39.0

9,529

15,021

-36.6

  Total Land Rover

3,677

3,653

0.7

39,035

40,987

-4.8

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