Built Ford Tough doesn't always mean just showing how tough a Ford truck is. Sometimes, it's useful to show other things that are synonymous with toughness as well. And I'm hard-pressed to think of many things as tough as bull riding, except for maybe fire fighting, combat and braving my wife's cooking. What I really love about this commercial is that it brings bull riding straight to the streets of New York, as if to make that toughness all the more illustrative when set against the pansy sheen of New York City slickers.
Watch the long-form commercial below, then head over to the Forums and let us know what we left out! And yes, I know who Toby Keith is.