It's here! Finally, after months of speculation and spy shots, the new F-150 is here. It's an evolution on the last generation of truck in terms of styling, but on the whole I think that's a good thing. The Atlas design comes through strong in the front end and in the emblems too. Of course, what's really revolutionary is the engineering. A brand new engine? 700 lbs of weight loss? Driver assist tech? All I want to know now is the price.