John Coyle
Ford-Trucks

SEMA is pretty awesome. You can't throw a rock without hitting an amazing custom vehicle. And that's why throwing rocks at the show is specifically prohibited. But SEMA has a dark side. If it's the only time you go to Las Vegas, you might think that 95% of the people who travel to Sin City are old fat dudes—because if you're there for the show, that's what you see. But while the averages are off, there are also plenty of lovely booth ambassadors stationed around the floor, and we took plenty of photos.

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