Received: with LISTAR (v1.0.0; list superduty-list); Thu, 08 Feb 2001 23:26:08 -0500 (EST)
Date: Thu, 08 Feb 2001 23:26:08 -0500 (EST)
From: Ford Truck Enthusiasts List Server <listar ford-trucks.com>
To: superduty-list digest users <listar ford-trucks.com>
Reply-to: superduty-list ford-trucks.com
Subject: superduty-list Digest V2001 #18
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 c
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5.0 Liter gain:   27HP
5.8 Liter gain:   27HP
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1994-1998 Powerstroke gain: 40HP
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superduty-list Digest Mon, 05 Feb 2001 Volume: 2001  Issue: 018

In This Issue:
ADMIN: NEW Ford Lightning Rod Concept on web site
ADMIN: Survey conclusions

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Date: Mon, 05 Feb 2001 18:12:32 -0500
From: Ken Payne <kpayne ford-trucks.com>
Subject: ADMIN: NEW Ford Lightning Rod Concept on web site


Check out the hot new Ford Lightning Rod Concept on the web
site!

http://www.ford-trucks.com/news/newsc4.html

You've never seen tires like the ones on this truck!

Ken Payne
Admin, Ford Truck Enthusiasts
http://www.ford-trucks.com


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Date: Thu, 08 Feb 2001 00:22:49 -0800
Subject: Ken Payne and posts to superduty list???
From: Dave Santo <dhsanto home.com>


Ken,

I've not received ANY posts from the "superduty" list since January 22nd
other than YOUR various few "ADMIN:" posts. Kinda curious?

dhs


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Date: Thu, 08 Feb 2001 22:17:48 -0500
From: Ken Payne <kpayne ford-trucks.com>
Subject: ADMIN: Survey conclusions


I'd like to thank everyone who took part in the Ford Truck
Enthusiasts mailing list user survey.  We had roughly 250
surveys completed.

Part of the reason why I conducted the survey is because the
lists eat up a significant amount of bandwidth yet bring in
zero in revenue (or so it appeared).  That's not to say that
the lists are all about money, they aren't..... but....
our bandwidth fees are paid for in 50 gigabyte chunks and we
just bumped up to yet another level on bandwidth.

The conclusions of the survey:

a) A significant percentage of users (of those who responded)
  visit the site often.
b) Nearly 20% of the list users don't know what Club FTE is.
  I'm planning on explaining this in detail in a few days.
c) Most users maintain a great deal of loyalty, staying
  subscribed for long periods.
d) Most users don't buy from FTE.  If that's simply a matter
  of preference, that's fine.  We're not twisting anyone's
  arms nor expecting users to buy from us.  If it is a matter
  of lack of selection, we'll address that.  Expect another
  survey in the next few days to address this.  We want to
  serve our users in the best way we can.
e) The majority of the users find the lists to be helpful.  You
  can thank each other for that.  You're a great bunch willing
  to share knowledge and help each other!
f) The majority of the users have saved money as a result of
  using the lists.  Again, thank each other!
g) A significant minority (21%) of the users have purchased
  from each other.  Everyone benefits from this, I know I've
  found items through users that I would have otherwise had
  a difficult time locating.
h) A majority of the users have used the advice of others for
  making purchases.  Knowledge is power.
i) The majority of the users find the lists to be an asset.
j) Most users don't want advertising but find it acceptable so
  long as it supports the lists.  I'll make sure that if the
  issue of on-going advertising occurs that I will address
  concerns.

Overall, I was surprised by the responses.  Not only are the
lists an asset to the users, but they are more of an asset to
FTE than I imagined.  FTE will do what it can to improve the
lists, including setting up a part-exchange list of some sort
in the near future.  I will also be setting up a suggestion box
soon for feedback.

Thanks!
Ken Payne
Admin, Ford Truck Enthusiasts


------------------------------

End of superduty-list Digest V2001 #18
**************************************
--------------------------------------------------------------------
Get SERIOUS horse-power gains for your Ford truck in our online
store!

-Superchips performance chips
-Diablo performance chips

5.0 Liter gain:   27HP
5.8 Liter gain:   27HP
V10 gain:         29HP
7.5 Liter (460 V8) gain:    31HP
1994-1998 Powerstroke gain: 40HP
1999+ Powerstroke gain:     50HP

<a href="http://www.motorhaven.com/">
http://www.motorhaven.com/</a>
-------------------------------------------------------------------
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